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Ashley Furniture Homestore/Outlet - Janesville
2600 Humes Rd Suite 140
Janesville, WI 53545
608-898-6615
Showroom Hours: Mon-Fri: 10am - 8pm Sat: 10am - 7pm Sun: 11am - 6pm Pick-Up Hours: Store pick-ups available at Madison West store only. Customer Care care@bostonfam.com 1-866-638-1957
Ashley Furniture HomeStore - Kenosha
12185 77th Street
Kenosha, WI 53142
(262) 857-1000
Showroom Hours: Mon-Fri: 10am - 8pm Sat: 10am - 7pm Sun: 11am - 6pm Pick-Up Hours: Milwaukee area pick-ups are available at our Greenfield and Pewaukee stores only. Customer Care care@bostonfam.com 1-866-638-1957
Furniture & ApplianceMart- Madison West
2404 W Beltline Hwy
Madison , WI 53713
1-855-887-8142
Showroom Hours: Mon-Fri: 10am - 8pm Sat: 10am - 7pm Sun: 11am - 6pm Pick-Up Hours: Mon - Sat: 11am-6pm Sunday: Noon- 5pm Customer Care care@bostonfam.com 1-866-638-1957
Furniture & ApplianceMart- Marshfield
503 E. Ives Street
Marshfield, WI 54449
1-844-711-8274
Showroom Hours: Mon – Fri: 10am – 7pm Sat: 10am – 6pm Sun: 11am – 5pm Pick-Up Hours: Friday: 3pm - 7pm Saturday - Sunday: 11am - 3pm Customer Care care@bostonfam.com 1-866-638-1957
Warehouse
2917 Business Park Drive
Stevens Point, WI 54482
10am – 7pm Mon – Sat 11am – 6pm on Sundays Customer Care care@bostonfam.com 1-866-638-1957
Furniture & ApplianceMart- Rhinelander
2068 North Stevens Street
Rhinelander, WI 54501
1-844-692-0371
Showroom Hours: Mon – Fri: 10am – 8pm Sat: 9am – 5pm Sun: 10am – 5pm Pick-Up Hours: Monday - Friday: 10am - 7:45pm Saturday: 9am - 5:45pm Sunday: 10am - 5:45pm Customer Care care@bostonfam.com 1-866-638-1957
Furniture & ApplianceMart- Stevens Point
1015 Commons Cir
Plover, WI 54467
1-844-344-3640
Showroom Hours: Mon – Fri: 10am – 8pm Sat: 10am – 6pm Sun: 11am – 5pm Pick-Up Hours: -Pick-Ups Available At Our Distribution Center In The Stevens Point Business Park Only- Monday - Friday: 8am - 8pm Saturday: 9am - 6pm Sunday: 11am - 5pm Customer Care care@bostonfam.com 1-866-638-1957
Furniture & ApplianceMart- Wausau
1820 Stewart Avenue
Wausau, WI 54401
1-844-616-3650
Showroom Hours: Mon – Fri: 10am – 8pm Sat: 10am – 6pm Sun: 11am – 5pm Pick-Up Hours: Monday: 11am - 7pm Thursday-Friday: 11am - 7pm Saturday: 10am - 5pm Sunday: 11am - 5pm Customer Care care@bostonfam.com 1-866-638-1957
Ashley Furniture HomeStore - Appleton
4729 W. Lawrence
Appleton, WI 54914
1-844-751-1136
Showroom Hours: Mon-Fri: 10am - 8pm Sat: 10am - 7pm Sun: 11am - 6pm Pick-Up Hours: Pick-Ups Available at Green Bay Store Customer Care care@bostonfam.com 1-866-638-1957
Ashley Furniture HomeStore - Green Bay
700 Willard Dr.
Green Bay, WI 54303
1-844-786-8975
Showroom Hours: Mon-Fri: 10am - 8pm Sat: 10am - 7pm Sun: 11am - 6pm Pick-Up Hours: Friday-Saturday: 10am - 7pm Sunday: 11am - 6pm Customer Care care@bostonfam.com 1-866-638-1957
Ashley Furniture HomeStore - Madison East
2302 East Springs Drive
Madison, WI 53704
1-844-821-6483
Showroom Hours: Mon-Fri: 10am - 8pm Sat: 10am - 7pm Sun: 11am - 6pm Pick-Up Hours: Pick-Ups Available At Madison West Store Customer Care care@bostonfam.com 1-866-638-1957
Ashley Furniture HomeStore - Madison West
2404 W Beltline Hwy
Madison, WI 53713
Showroom Hours: Mon-Fri: 10am - 8pm Sat: 10am - 7pm Sun: 11am - 6pm Pick-Up Hours: Mon - Sat: 11am-6pm Sunday: Noon- 5pm Customer Care care@bostonfam.com 1-866-638-1957
Ashley Furniture HomeStore - Stevens Point
1015 Commons Circle
Plover, WI 54481
1-844-344-3640
Showroom Hours: Mon – Fri: 10am – 8pm Sat: 10am – 6pm Sun: 11am – 5pm Pick-Up Hours: -Pick-Ups Available At Our Distribution Center In The Stevens Point Business Park Only- Monday - Friday: 8am - 8pm Saturday: 9am - 6pm Sunday: 11am - 5pm Customer Care care@bostonfam.com 1-866-638-1957
Ashley Furniture HomeStore - Marshfield
503 E. Ives Street
Marshfield, WI 54449
1-844-711-8274
Showroom Hours: Mon – Fri: 10am – 8pm Sat: 10am – 6pm Sun: 11am – 5pm Pick-Up Hours: Friday: 3pm - 7pm Saturday - Sunday: 11am - 3pm Customer Care care@bostonfam.com 1-866-638-1957
Oshkosh Wisconsin Outlet Store
1205 S. Washburn St.
Oshkosh, WI 54904
920-966-1299
Showroom Hours: Monday thru Friday: 10am – 7pm Saturday: 10am - 6pm Sunday: 11am – 6pm Pick-Up Hours: Monday - Friday: 10am – 7pm Saturday: 10am - 6pm Sunday: 11am – 6pm Customer Care care@bostonfam.com 1-866-638-1957
ApplianceMart - Pewaukee
1230 Capitol Dr.
Pewaukee, WI 53072
262-264-6870
Showroom Hours: Mon-Fri: 10am - 8pm Sat: 10am - 7pm Sun: 11am - 6pm Pick-Up Hours: Friday - Sunday: 11am - 7pm Customer Care care@bostonfam.com 1-866-638-1957
Ashley Furniture HomeStore - Greenfield
4771 South 27th Street
Greenfield, WI 53221
414-281-3170
Showroom Hours: Mon-Fri: 10am - 8pm Sat: 10am - 7pm Sun: 11am - 6pm Pick-Up Hours: Friday - Sunday: 11am - 7pm Customer Care care@bostonfam.com 1-866-638-1957
Ashley Furniture HomeStore - Pewaukee
1230 Capitol Dr.
Pewaukee, WI 53072
262-264-6870
Showroom Hours: Mon-Fri: 10am - 8pm Sat: 10am - 7pm Sun: 11am - 6pm Pick-Up Hours: Friday - Sunday: 11am - 7pm Customer Care care@bostonfam.com 1-866-638-1957
Ashley Furniture HomeStore - Richfield
2515 Cabela Way
Richfield, WI 53076
262-628-7070
Showroom Hours: Mon-Fri: 10am - 8pm Sat: 10am - 7pm Sun: 11am - 6pm Pick-Up Hours: All Milwaukee Area Pick-Ups Done at Pewaukee and Greenfield Stores. Customer Care care@bostonfam.com 1-866-638-1957
Wausau Ashley Furniture Outlet
1818 Stewart Avenue
Wausau, WI 54401
715-841-9800
Showroom Hours: Mon – Fri: 10am – 8pm Sat: 10am – 6pm Sun: 11am – 5pm Pick-Up Hours: Monday: 11am - 7pm Thursday-Friday: 11am - 7pm Saturday: 10am - 5pm Sunday: 11am - 5pm Customer Care care@bostonfam.com 1-866-638-1957
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serta icomfort hybrid logo
serta icomfort logo

Serta iComfort at Furniture and ApplianceMart

Available in Memory Foam and Hybrid Models

Shop iComfort mattreses at Furniture and ApplianceMart to find your best nights sleep! With Serta's new TempActiv™ cooling technology, you are sure to enjoy the comfort of this mattress while not getting too hot to fall asleep. Available in the traditional Memory foam option as well as the advanced hybrid models that feature Serta's newest Hybrid Coil ™ technology. Many comfort levels are available, including ultra plush, soft, medium and firm. Serta customer boast quality and innovation, putting them at the top of the industry, along with a 120-Day in-home trial and 10-year limited warranty you will be able to make a confident purchase. Complete your set with a versitile Adjustable Base.

iComfort Hybrid
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  • Features our newest Hybrid Coil™ technology
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Serta® iComfort™ Memory Foam
  • TempActiv™ Technology to cool your body
  • Exceptional support
  • Multiple comfort levels from plush to firm
Shop Serta iComfort Mattresses
Queen 12" Medium Firm Memory Foam Mattress
Queen 12" Medium Firm Memory Foam Mattress iComfort CF3000 Med Collection
Our Price: $1,799.00
Special Order Item 6-10 Days
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Queen 13 1/2" Plush Memory Foam Mattress
Queen 13 1/2" Plush Memory Foam Mattress iComfort CF4000 Plush Collection
Our Price: $2,199.00
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Queen 12 1/2" Plush Memory Foam Mattress
Queen 12 1/2" Plush Memory Foam Mattress iComfort CF3000 Plush Collection
Our Price: $1,799.00
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Queen 10" Medium Firm Mattress
Queen 10" Medium Firm Mattress iComfort CF1000 Med Collection
Our Price: $1,199.00
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Queen 11 1/2" Firm Memory Foam Mattress
Queen 11 1/2" Firm Memory Foam Mattress iComfort CF2000 Firm Collection
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Serta iComfort Technology