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Ashley Furniture/Outlet - Janesville
2600 Humes Rd Suite 140
Janesville, WI 53545
866-638-1957
Showroom Hours:
Mon-Fri: 10am - 8pm
Sat: 10am - 7pm
Sun: 11am - 6pm

Pick-Up Hours:
Monday: 12pm - 4:45pm
Tuesday + Thursday: 12pm - 7:30pm
Friday: 12pm - 4:45pm
Sunday: 11am - 5:50pm
Ashley Furniture - Kenosha
12185 77th Street
Kenosha, WI 53142
866-638-1957
Showroom Hours:
Mon-Fri: 10am - 8pm
Sat: 10am - 7pm
Sun: 11am - 6pm

Pick-Up Hours:
Fri-Sun: 11am - 6pm
Furniture & ApplianceMart- Madison West
2404 W Beltline Hwy
Madison, WI 53713
866-638-1957
Showroom Hours:
Mon-Fri: 10am - 8pm
Sat: 10am - 7pm
Sun: 11am - 6pm

Pick-Up Hours:
Mon - Sat: 10am-6pm
Furniture & ApplianceMart- Marshfield
503 E. Ives Street
Marshfield, WI 54449
866-638-1957
Showroom Hours:
Mon – Fri: 10am – 7pm
Sat: 10am – 6pm
Sun: 11am – 5pm

Pick-Up Hours:
Monday + Tuesday: 10am - 6pm
Thursday - Saturday: 10am - 6pm
Warehouse
2917 Business Park Drive
Stevens Point, WI 54482
Monday - Friday: 8am - 8pm
Saturday - Sunday: 10am - 7pm

1-866-638-1957
Furniture & ApplianceMart- Rhinelander
2068 North Stevens Street
Rhinelander, WI 54501
866-638-1957
Showroom Hours:
Mon – Fri: 9am – 7pm
Sat: 9am – 5pm
Sun: 10am – 5pm

Pick-Up Hours:
Monday, Thursday, Friday: 11am - 7pm
Tuesday & Wednesday: 9am - 4pm
Saturday: 9am - 5pm
Sunday: 10am - 5pm
Furniture & ApplianceMart- Stevens Point
1015 Commons Cir
Plover, WI 54467
866-638-1957
Showroom Hours:
Mon – Fri: 10am – 8pm
Sat: 10am – 6pm
Sun: 11am – 5pm

Pick-Up Hours:
-Pick-Ups Available At Our Distribution Center In The Stevens Point Business Park Only-
Monday - Friday: 10am - 5pm
Furniture & ApplianceMart- Wausau
1820 Stewart Avenue
Wausau, WI 54401
866-638-1957
Showroom Hours:
Mon – Fri: 10am – 8pm
Sat: 10am – 6pm
Sun: 11am – 5pm

Pick-Up Hours:
Monday - Friday: 10am - 8pm
Saturday: 10am - 6pm
Sunday: 11am - 5pm
Ashley Furniture - Appleton
4731 W. Lawrence
Appleton, WI 54914
866-638-1957
Showroom Hours:
Mon-Fri: 10am - 8pm
Sat: 10am - 7pm
Sun: 11am - 6pm

Pick-Up Hours:
Monday + Tuesday: 11am - 7pm
Wednesday: 11am - 7pm
Thursday: 11am - 7pm
Friday: 11am - 7pm
Saturday: 10am - 7pm
Sunday: 11am - 6pm
Ashley Furniture - Green Bay
700 Willard Dr.
Green Bay, WI 54303
866-638-1957
Showroom Hours:
Mon-Fri: 10am - 8pm
Sat: 10am - 7pm
Sun: 11am - 6pm

Pick-Up Hours:
Tuesday - Saturday: 10am - 6pm
Ashley Furniture - Madison East
2302 East Springs Drive
Madison, WI 53704
866-638-1957
Showroom Hours:
Mon-Fri: 10am - 8pm
Sat: 10am - 7pm
Sun: 11am - 6pm

Pick-Up Hours:
Monday: 10am - 2pm
Thursday + Friday: 10am - 6pm
Saturday: 10am - 4pm
Ashley Furniture - Madison West
2404 W Beltline Hwy
Madison, WI 53713
866-638-1957
Showroom Hours:
Mon-Fri: 10am - 8pm
Sat: 10am - 7pm
Sun: 11am - 6pm

Pick-Up Hours:
Mon - Sat: 10am-6pm
Ashley Furniture - Stevens Point
1015 Commons Circle
Plover, WI 54481
866-638-1957
Showroom Hours:
Mon – Fri: 10am – 8pm
Sat: 10am – 6pm
Sun: 11am – 5pm

Pick-Up Hours:
-Pick-Ups Available At Our Distribution Center In The Stevens Point Business Park Only-
Monday - Friday: 10am - 5pm
Ashley Furniture - Marshfield
503 E. Ives Street
Marshfield, WI 54449
866-638-1957
Showroom Hours:
Mon – Fri: 10am – 7pm
Sat: 10am – 6pm
Sun: 11am – 5pm

Pick-Up Hours:
Monday + Tuesday: 10am - 6pm
Thursday - Saturday: 10am - 6pm
Ashley Outlet of Oshkosh
1205 S. Washburn St.
Oshkosh, WI 54904
866-638-1957
Showroom Hours:
Mon-Fri: 10am - 8pm
Sat: 10am - 7pm
Sun: 11am - 6pm

Pick-Up Hours:
Monday - Friday: 10am – 8pm
Saturday: 10am - 7pm
Sunday: 11am – 6pm
ApplianceMart - Pewaukee
1230 Capitol Dr.
Pewaukee, WI 53072
866-638-1957
Showroom Hours:
Mon-Fri: 10am - 8pm
Sat: 10am - 7pm
Sun: 11am - 6pm

Pick-Up Hours:
Friday + Saturday: 10am - 6pm
Sunday: 11am - 5pm
Ashley Furniture - Pewaukee
1230 Capitol Dr.
Pewaukee, WI 53072
866-638-1957
Showroom Hours:
Mon-Fri: 10am - 8pm
Sat: 10am - 7pm
Sun: 11am - 6pm

Pick-Up Hours:
Friday - Sunday: 11am - 7pm
Ashley Furniture - Greenfield
4771 South 27th Street
Greenfield, WI 53221
866-638-1957
Showroom Hours:
Mon-Fri: 10am - 8pm
Sat: 10am - 7pm
Sun: 11am - 6pm

Pick-Up Hours:
Friday + Saturday: 10am - 6pm
Sunday: 11am - 5pm
Ashley Furniture - Richfield
2515 Cabela Way
Richfield, WI 53076
866-638-1957
Showroom Hours:
Mon-Fri: 10am - 8pm
Sat: 10am - 7pm
Sun: 11am - 6pm

Pick-Up Hours:
Monday: 10am - 5pm
Tuesday,Friday,Saturday: 2pm - 7pm
Sunday: 11am - 6pm

Customer Care
care@bostonfam.com
Ashley Furniture/Outlet - Sheboygan
2625 S Business Dr.
Sheboygan, WI 53081
866-638-1957
Showroom Hours:
Mon-Fri: 10am - 8pm
Sat: 10am - 7pm
Sun: 11am - 6pm

Pick-Up Hours:
Tues, Thurs, Fri, Sat: 10am - 7pm
Wausau Ashley Furniture Outlet
1818 Stewart Avenue
Wausau, WI 54401
866-638-1957
Showroom Hours:
Monday: 10am – 7pm
Tuesday-Wednesday: Closed
Thursday-Friday: 10am – 7pm
Sat: 10am – 6pm
Sun: 11am – 5pm

Pick-Up Hours:
Monday - Friday: 10am - 8pm
Saturday: 10am - 6pm
Sunday: 11am - 5pm
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QUALITY DESIGNS, BUILT TO LAST

Furniture with a
Heart of Steel

At the heart of our upholstered seating is the Blue Steel Spring - an exclusive, patented spring system renowned for its unparalleled comfort, support, and durability. Trusted for over a century, this distinctive spring system is reserved solely for Flexsteel products, embodying our commitment to excellence and innovation.

Throughout our journey, we've continuously refined the original spring design, crafting various adaptations to stay at the forefront of furniture construction. This ongoing evolution ensures we consistently meet the evolving needs of our discerning consumers.

Nothing to Hide


We proudly showcase our Blue Steel Spring, ensuring transparency and authenticity in our furniture's durability. Simply glance underneath the bottom of our frames to discover the unmistakable blue seat spring system, a hallmark of quality and endurance.

c-flex spring

C-Flex Spring

In crafting our 5000 Series furniture, the C-Flex Spring is pivotal. Twin steel ribbons span the frame, ensuring even distribution. These ribbons form arches at the rear, offering crucial reinforcement where it matters most.

DualFlex Spring

DualFlex Spring

Our DualFlex Spring System epitomizes modern seating comfort, featuring sturdy steel ribbons spanning the frame's length and resilient helical coils for flexibility. Meticulously bolted for extra stability, it guarantees reinforced support and durability.

c-flex spring

Blue Ribbon Spring

Our core innovation, the Blue Ribbon unit, embodies our brand ethos. It underpins our esteemed 7000 and 8000 Series furniture lines. Like the renowned C-Flex unit, it features dual steel ribbons ensuring uniform support. Reinforced by solid steel arches and perpendicular ribbons, it ensures enhanced resilience and durability.

FLEXSTEEL QUALITY STANDARD

Superior Comfort
for Over 100 Years

For more than a century, our dedication to comfort and artisanal craftsmanship has remained steadfast. Central to every Zecliner lies our revered Blue Steel Spring™ – an ingenious, patented ribbon of steel renowned for delivering unparalleled comfort and durability.

Over the years, innovative ways to improve the performance of our products have become a hallmark of the Flexsteel brand.

grandpa reading to grandchild

unwind in style

Zecliner - Live. Sleep. Be. Well.

The perfect recliner for daytime relaxation

The Zecliner was designed and built with restful sleep in mind; making it the ideal choice for a bed-alternative. A healthy life starts with a healthy night's sleep.

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flex

Modular Seating for an evolving lifestyle.

The Flex modular seating system is designed for a lifetime of flexibility. Build the look you want, for the life you have now, with five straightforward pieces available in two timeless color options. And as things change—as they always do—Flex will be ready to adapt with you.

Shop flex

woman relaxing in recliner

elegant. comfort. extraordinary.

LATITUDES

Destination Chairs and Beyond

Flexsteel Latitudes represents the pinnacle of comfort and craftsmanship in furniture design. With meticulous attention to detail and a commitment to quality, Flexsteel creates pieces that seamlessly blend luxurious style with unparalleled durability. Each Latitudes piece is a testament to timeless elegance, offering a retreat for relaxation and refinement in any space.

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Diverse Assortment

All the Essentials for Revitalizing Any Environment

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Diverse Assortment

All the Essentials for Revitalizing Any Environment

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