Boston FAM is the parent company of Furniture & ApplianceMart, ApplianceMart, and several
Ashley HomeStores in Wisconsin. Boston FAM is an employee and family owned company,
headquartered in Ste-vens Point, Wisconsin. The employees are partial owners of the company
through an ESOP established in January 2019. Boston FAM operates all Furniture & ApplianceMart
locations throughout the state, as well as the Ashley HomeStores in Madison, Appleton, Green
Bay, Greenfield, Pewaukee, Richfield, Stevens Point and Marshfield. All of our brands, stores and
employees work together with the same goal in mind; to improve the quality of peoples lives by
making amazing rooms together.
MEET THE FONTI’S
In 1969, Vince Fonti Sr. and his partner, Pete Gambino, left positions at American TV and went into business on their own and opened ApplianceMart in Madison, WI.
The company, now owns 14 stores throughout the state of Wisconsin, is currently owned in full
by the 2nd generation Fonti family, and the employees of Boston FAM. The Fonti brothers decided
to make the company not only family owned, but also employeed owned by giving 40% of the
company’s shares to the employees. At the start of 2019 the company officially became the first
furniture, appliance and mattress retailer in the state of Wisconsin and the first Ashley HomeStore
licensee in the world, to become a family and employee owned company.
“In this day and age, you have to work harder than ever to innovate for your client, and
Ashley helps us do just that. In our organization, we believe that the reason we’re in
business is to make amazing rooms together with our clients. We’re fanatical about
it, and so is Ashley. That’s why we wake up every day and go to work. And, when you
have 500 people in our organization working together with more than 27,000 people at
Ashley all moving the same direction, thinking about how we can get better at making
amazing rooms for our clients, you make progress very quickly. The experience improves
exponentially for our guests. That’s why we’re growing. And, we like to think, it’s why our
clients come back to us again and again.” – Bill Fonti
“We know that outside of a house and a car, furniture is one of the biggest purchases families in
Wisconsin will make in their lifetime. We aim to make it as painless as we can by getting better
deals from our manufacturers, offering convenient financing options *with approved credit* for any budget and operating
as efficiently as we can to drive our prices down.” – Bill Fonti
Furniture & ApplianceMart is a Family and Employee owned company.
Now with 16 stores and over 500 employees , Furniture & ApplianceMart is one of the largest independently owned furniture, mattress and appliance retailers in Wisconsin