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Ashley Furniture Homestore/Outlet
2600 Humes Rd Suite 140
Janesville, WI 53545
Ashley Furniture HomeStore - Kenosha
12185 77th Street
Kenosha, WI 53142
(262) 857-1000
Furniture & ApplianceMart- Madison West
2404 W Beltline Hwy
Madison , WI 53713
Furniture & ApplianceMart- Marshfield
503 E. Ives Street
Marshfield, WI 54449
2917 Business Park Drive
Stevens Point, WI 54482
Furniture & ApplianceMart- Rhinelander
2068 North Stevens Street
Rhinelander, WI 54501
Furniture & ApplianceMart- Stevens Point
1015 Commons Cir
Plover, WI 54467
Furniture & ApplianceMart- Wausau
1820 Stewart Avenue
Wausau, WI 54401
Ashley Furniture HomeStore - Appleton
4729 W. Lawrence
Appleton, WI 54914
Ashley Furniture HomeStore - Green Bay
700 Willard Dr.
Green Bay, WI 54303
Ashley Furniture HomeStore - Madison East
2302 East Springs Drive
Madison, WI 53704
Ashley Furniture HomeStore - Madison West
2404 W Beltline Hwy
Madison, WI 53713
Ashley Furniture HomeStore - Stevens Point
1015 Commons Circle
Plover, WI 54481
Ashley Furniture HomeStore - Marshfield
503 E. Ives Street
Marshfield, WI 54449
Oshkosh Wisconsin Outlet Store
1205 S. Washburn St.
Oshkosh, WI 54904
ApplianceMart - Greenfield
4771 South 27th Street
Greenfield, WI 53221
ApplianceMart - Pewaukee
1230 Capitol Dr.
Pewaukee, WI 53072
ApplianceMart - Richfield
2515 Cabela Way
Richfield, WI 53076
Ashley Furniture HomeStore - Greenfield
4771 South 27th Street
Greenfield, WI 53221
Ashley Furniture HomeStore - Pewaukee
1230 Capitol Dr.
Pewaukee, WI 53072
Ashley Furniture HomeStore - Richfield
2515 Cabela Way
Richfield, WI 53076
Wausau Ashley Furniture Outlet
1818 Stewart Avenue
Wausau, WI 54401
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Family & Employee Owned Company BostonFAM

Boston FAM is the parent company of Furniture & ApplianceMart, ApplianceMart, and several Ashley HomeStores in Wisconsin. Boston FAM is an employee and family owned company, headquartered in Ste-vens Point, Wisconsin. The employees are partial owners of the company through an ESOP established in January 2019. Boston FAM operates all Furniture & ApplianceMart locations throughout the state, as well as the Ashley HomeStores in Madison, Appleton, Green Bay, Greenfield, Pewaukee, Richfield, Stevens Point and Marshfield. All of our brands, stores and employees work together with the same goal in mind; to improve the quality of peoples lives by making amazing rooms together.


In 1969, Vince Fonti Sr. and his partner, Pete Gambino, left positions at American TV and went into business on their own and opened ApplianceMart in Madison, WI.

The company, now owns 14 stores throughout the state of Wisconsin, is currently owned in full by the 2nd generation Fonti family, and the employees of Boston Inc. The Fonti brothers decided to make the company not only family owned, but also employeed owned by giving 40% of the company’s shares to the employees. At the start of 2019 the company officially became the first furniture, appliance and mattress retailer in the state of Wisconsin and the first Ashley HomeStore licensee in the world, to become a family and employee owned company.

“In this day and age, you have to work harder than ever to innovate for your client, and Ashley helps us do just that. In our organization, we believe that the reason we’re in business is to make amazing rooms together with our clients. We’re fanatical about it, and so is Ashley. That’s why we wake up every day and go to work. And, when you have 500 people in our organization working together with more than 27,000 people at Ashley all moving the same direction, thinking about how we can get better at making amazing rooms for our clients, you make progress very quickly. The experience improves exponentially for our guests. That’s why we’re growing. And, we like to think, it’s why our clients come back to us again and again.” – Bill Fonti

Bill Fonti
Vince JR Fonti
Joe Fonti

Improving Quality

“We know that outside of a house and a car, furniture is one of the biggest purchases families in Wisconsin will make in their lifetime. We aim to make it as painless as we can by getting better deals from our manufacturers, offering affordable financing options for any budget and operating as efficiently as we can to drive our prices down.” – Bill Fonti


Furniture & ApplianceMart is a Family and Employee owned company.
Now with 16 stores and over 500 employees , Furniture & ApplianceMart is one of the largest independently owned furniture, mattress and appliance retailers in Wisconsin

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