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Family & Employee Owned Company BostonFAM

Boston FAM is the parent company of Furniture & ApplianceMart, ApplianceMart, and several Ashley HomeStores in Wisconsin. Boston FAM is an employee and family owned company, headquartered in Ste-vens Point, Wisconsin. The employees are partial owners of the company through an ESOP established in January 2019. Boston FAM operates all Furniture & ApplianceMart locations throughout the state, as well as the Ashley HomeStores in Madison, Appleton, Green Bay, Greenfield, Pewaukee, Richfield, Stevens Point and Marshfield. All of our brands, stores and employees work together with the same goal in mind; to improve the quality of peoples lives by making amazing rooms together.


In 1969, Vince Fonti Sr. and his partner, Pete Gambino, left positions at American TV and went into business on their own and opened ApplianceMart in Madison, WI.

The company, now owns 14 stores throughout the state of Wisconsin, is currently owned in full by the 2nd generation Fonti family, and the employees of Boston Inc. The Fonti brothers decided to make the company not only family owned, but also employeed owned by giving 40% of the company’s shares to the employees. At the start of 2019 the company officially became the first furniture, appliance and mattress retailer in the state of Wisconsin and the first Ashley HomeStore licensee in the world, to become a family and employee owned company.

“In this day and age, you have to work harder than ever to innovate for your client, and Ashley helps us do just that. In our organization, we believe that the reason we’re in business is to make amazing rooms together with our clients. We’re fanatical about it, and so is Ashley. That’s why we wake up every day and go to work. And, when you have 500 people in our organization working together with more than 27,000 people at Ashley all moving the same direction, thinking about how we can get better at making amazing rooms for our clients, you make progress very quickly. The experience improves exponentially for our guests. That’s why we’re growing. And, we like to think, it’s why our clients come back to us again and again.” – Bill Fonti

Bill Fonti
Vince JR Fonti
Joe Fonti

Improving Quality

“We know that outside of a house and a car, furniture is one of the biggest purchases families in Wisconsin will make in their lifetime. We aim to make it as painless as we can by getting better deals from our manufacturers, offering affordable financing options for any budget and operating as efficiently as we can to drive our prices down.” – Bill Fonti


Furniture & ApplianceMart is a Family and Employee owned company.
Now with 16 stores and over 500 employees , Furniture & ApplianceMart is one of the largest independently owned furniture, mattress and appliance retailers in Wisconsin

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