Established by Vince Fonti, Sr. in 1969 with a $5,000 investment to purchase Appliancemart in Madison, Boston Inc. has grown to become one of Wisconsin’s largest independent furniture, appliances, and electronics retailers with a centralized distribution center in Stevens Point and stores in Appleton, DePere, Green Bay, Oshkosh, Rhinelander, Plover and Wausau.

This growth has been achieved through a simple yet powerful philosophy to grow the company one guest at a time, by providing the finest shopping experience in Wisconsin.


Led today by the second generation, Boston Inc. remains a family-owned business whose culture starts at the top, with brothers Bill (president & chief operating officer), Joseph (vice president of operations) and Vince Jr. (vice president of merchandising & purchasing). The mutual respect these three have for each other and the relationship they share is the core of the company’s culture. “No question, my sons’ relationship is one of the company’s greatest strengths,” explains Fonti Sr. “They share a harmony and the ability to communicate, openly and honestly, to reach a common goal.”


At more than 300 professionals strong, our team continues to live the founding father’s mission, under the example set forth by Bill, Joe & Vinnie:

Our Family owned company is The Leader in our markets in Sales, Service, and Operational Excellence; where employees Love to work and customers Love to shop.

Boston Inc. professionals have the opportunity and responsibility to ensure that every guest interaction helps to build a positive and lasting relationship – from sales through professional service after the sale – while the management team promises to provide the resources necessary to do so. Because as Fonti Sr. always said, “Retail is detail”; together we will continue to “grow this company, one guest at a time.”


Furniture & ApplianceMart

WausauPloverRhinelanderGreen BayOshkoshAnd Now Open in: MarshfieldWaupaca

Furniture & ApplianceMart is the founding entity of Boston Inc. with 3 locations in central and northern Wisconsin and two eastern Wisconsin locations. Each location offers the area's largest inventory of top name brands at the lowest prices possible, as well as special order capabilities on custom pieces. Located within the Furniture & ApplianceMart brand, Boston Inc.'s Builders' Division is a dedicated team of professionals who provide additional, exclusive services to builders and homeowners throughout Wisconsin. And finally, committed to the cities in which they operate, each year the Furniture & ApplianceMart stores give more than $100,000 in charitable contributions to area non-profits, especially those who provide services to youth and are focused on health and wellness initiatives.

Ashley Furniture HomeStores

AppletonGreen BayPloverAnd Now Open in: MarshfieldWaupaca

With over 200 locations in North America, this Wisconsin based company chooses to partner with only the best independent retailers – and chose Boston Inc. to own and operate their retail stores in Appleton, Plover and Green Bay. Offering traditional to contemporary styles, Ashley Furniture designs, builds, stocks and through distribution centers like Boston Inc.’s, ships all furniture direct to the customer. With something at every price point, Ashley delivers – In Style. In Reach.

Ashley Furniture HomeStore Outlet


The Wasau Ashley Furniture Outlet is located in Wausau and is conveniently located near Wausau, Brokaw, Schofield, Rothschild, Merrill, Tomahawk, Weston, Kronenwetter, Mosinee, Marathon City, Edgar, Mosinee, Weston, Ringle, Hatley, Fenwood, Athens, Stratford, Marshfield, Wittenberg, Birnamwood, Antigo, Marathon County, Wisconsin, WI.

Furniture & Appliance Outlet



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